Last night, June 25th 2014, Ster Kinekor opened South Africa’s second IMAX theatre at The Grove mall in Pretoria with the explosive Transformers: Age of Extinction premiere. The IMAX experience is something unlike any other cinema in the world. The huge screen, comfortable seats, impressive sound and picture perfect 3D truly makes you feel as if you are experiencing the film, not simply watching it.
Media were out in full force last night and even celebrities such as Kurt Darren , Dewald Wasserfal and Bobby Van Jaarsveld attended the screening. Says Fiaz Mahomed, CEO of Ster-Kinekor Theatres: “Following the successful opening of our first IMAX theatre in Gateway towards the end of last year, and its continued popularity since then, we assessed where the next potential IMAX theatre should be. The Grove Mall was selected as our preferred site to install our second IMAX theatre. Our new cinema complex in the upgraded entertainment area of this iconic mall is performing exceptionally well and is already proving to be a most promising site for us.”
Good news for Johannesburg residents, Ster Kinekor and IMAX announced that thecity would be getting the third IMAX cinema in mid 2015 at the newly renovated Eastgate complex. After experiencing Transformers at the incredible IMAX theatre, it will be difficult to go back to normal viewing. Definitely the cinematic experience one needs!
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