I recently revealed that Michael Lowman will be dropping his highly-anticipated sophomore album ‘PopRadio’ in March next year, however, the singer has approached this record differently than he did with his successful debut album ‘Crayon Boxes’. While there are many aspects to this different approach, it all stems from the fact that the singer decided to release this album without the help of a record label. While a scary process, the star was able to have full creative control of the album – down to the very last detail!
“Independence is a choice I made a little over a year ago. I opted not to continue with my record label for a number of reasons, though mostly because I needed to prove to myself that I could do this on my own,” Michael explains. “I needed to be able to control the studio environment, to develop and workshop the very specific idea that would become my new album – ‘PopRadio’ – with the only obstacle being, “Am I gonna be able to feed myself once all this is through?” The jury’s still out on that one.”
Michael released ‘Crayon Boxes’ through EMI Music before it was bought by Universal Music worldwide. Signing to a record label is a comforting thing so it’s no wonder that so many artists look to sign to a major label. Besides the experience in the industry, a label offers comfort as they often carry out some major costs, create a marketing strategy, send the song to radio and a fulfil a variety of many other tasks.
So, naturally, it was a daunting decision to undertake the ‘PopRadio’ project on his own. “It hasn’t been an effortless undertaking, that’s for sure, but I wouldn’t have it any other way,” Michael says. “In this moment, I am at peace. We won’t ever know what the future holds, but I do know that it’s better to have it in your own hands.”
‘PopRadio’ is set for a March 2017 release. The star’s new single ‘Mixtape’ featuring Karlien Van Jaarsveld is out now. Haven’t heard it yet? Stream or download the track off your favourite digital platform today.
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