Starbucks has been slowly growing its brand since it first launched into the South African market in April last year. To date, the brand has opened three stores in and around Gauteng. The flagship store can be found in Rosebank with another two at Mall Of Africa and Menlyn Maine. Now, as the brand comfortably settles into the local market, they’ve launched their rewards programme.
What’s exciting is that the Starbucks Rewards program will allow customers to not only redeem rewards for their purchases but also conveniently pay at stores through the Starbucks mobile app. Firstly, Starbucks Rewards consists of two levels, Green and Gold, with each tier offering value-added benefits to customers. Customers start on the Green level and earn one star for every R2 spent; when customers have earned 250 stars, they unlock rewards such as free handcrafted beverages and food. Members also enjoy exclusive offers such as early access to seasonal beverages. To get to the Gold level, customers need to earn 750 stars when they can access even more benefits, like free coffee on your birthday, free refills on freshly brewed coffee and tea, as well as invitations to member-only events. Customers can join the programme by registering directly on the app or through a Starbucks card available from stores.
However, as the world continues its quest for digital domination, the program will also introduce a cashless payment system that allows customers to pay for their purchases using an innovative ‘shake and pay’ feature. This makes the Starbucks mobile app offers more than a loyalty programme but an innovative way to change the way we consume and pay for our coffee.
“This is a significant milestone for us as we launch this much-awaited loyalty programme in South Africa. Starbucks Rewards is a great way to thank our valued customers and at the same time, enhance the in-store experience and deliver value through an innovative digital solution, says CEO of Starbucks licensed partner in South Africa, Taste Holdings, Carlo Gonzaga. “Alternative payment methods to cash are on the rise, and there’s not much that’s more convenient than simply shaking to pay. A further benefit is never having to worry about carrying around your wallet or purse, as you pay directly from the app. Convenience and ease of use is paramount and we are confident that our app will deliver for our customers.”
Key Features of the Starbucks Rewards App:
Earn Stars: Earn one Star for every R2 spent in Starbucks, when paying with a registered Starbucks account.
Starbucks Card: Conveniently pay using the digital card with ‘Shake to Pay’ feature. A complete ecosystem that allows customers to top up from their credit card, selectively auto-reload, track rewards, view balances and account history.
Store locator: Find and navigate to your closest Starbucks store including the trading hours, product offering and amenities offered, and even hail a cab directly from within the app.
eGifting: The perfect way to say Happy birthday or Congratulations. Send a voucher directly from your app and receive notifications once your gift has been delivered. The Starbucks gift card can be spent on anything at Starbucks stores.
The Starbucks mobile app is available for iOS and Android devices.
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