A massive congratulations is in order. 947, Joburg’s number one hit music station, announced today that drive time host, Anele Mdoda, will be taking the reigns of the stations breakfast show from Whackhead Simpson and the rest of the Breakfast Xpress from the 3rd of April 2017.
Most of the country’s radio stations’ DJ contracts expire at the end of March which makes the beginning of April every year a time of reinvention of sorts. While there are times when only minor changes occur, this year, 947 is swapping its breakfast and drive hosts in a historic turn of events.
Anele’s growth on local radio and TV has been phenomenal over the past few years. Her show on 947 reportedly gets higher ratings than that of Whackhead’s Breakfast Xpress and her desire to take her talk show ‘Real Talk With Anele’ was a major factor in her decision to leave the drive time slot. However, it’s also great news for Whackhead as he extends his time on radio to four hours on air as drive show airs from 3pm – 7pm daily.
The decision to make Anele the breakfast host on 947 also makes her the first female host of a breakfast show on the station – an incredible achievement. “After five years on 947’s drive show, I am honoured to take on the challenge of the breakfast show. My first big radio break was at 947 and I am thankful to management for believing in me and giving me this opportunity,” Anele said. “The station, and the breakfast show in particular, is home to radio royalty with personalities like Darren Simpson, who has continued to evolve the breakfast show and create radio magic. I know that he’s going to be a tough act to follow. Radio is and always will be a very personal platform and I am driven by the connection I have with my listeners. I will always work hard to deliver content that evokes emotion, makes people laugh and gets them thinking. I’m looking forward to the next part of this incredible journey on 947.”
Naturally, Whackhead is also excited about the new era. “It has been a privilege to wake up Joburg, and I have achieved all of the milestones that I set out to achieve in morning radio -– growing audience, commercial success, awards and most importantly, we have changed lives on this show,” he said adding that hosting a breakfast show isn’t easy and after 13 years of broadcasting the show, he needed to make a change in his life. “Breakfast radio is physically and emotionally exhausting. I don’t think people realise all the demands that are placed on a breakfast show -– the extensive preparation that goes into it and all that is required for the station and for clients. As the host, I am often here until 9pm at night. I have a young family and last year, I hit a point where, despite being in Johannesburg, I hadn’t seen my kids awake for three straight days. It set off alarms for me, and I realized that something had to change.”
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