The Chainsmokers had a very impressive year. Their smash hit ‘Closer’ became one of the biggest songs of 2016 and topped the Billboard Hot 100 for 12 consecutive weeks. The group then started promotion on their debut studio album ‘Memories… Do Not Open’ with ‘Paris’ and ‘Something Just Like This’.
Over the past few years, The Chainsmokers really pushed boundaries when it came to dance music. ‘#Selfie’ was one of the most bizarre dance singles ever released (in a good way) and ‘Roses’ and ‘Don’t Let Me Down’ were refreshing pieces of music. However, with the massive amount of success ‘Closer’ had around the world – their most commercial single to date – it seems The Chainsmokers tried to emulate the track’s success on the album and, unfortunately, it falls flat.
This album is a difficult one to review. You can look at it in two ways – on each song individually or as a collection of music. I, unfortunately, look at it as a collection of music. Individually, the songs aren’t half bad. In fact, there are quite a few single-worthy singles which could quickly climb up charts around the world. However, if you look at the record as a collective, the songs follow the same recipe. While they have managed to create some pop gems on the record, the album becomes incredibly predictable and boring to listen to.
While each song tells a different story lyrically, the songs are created the same. A short, impressive verse, catchy pre-chorus and a drop with the title of the single repeated serving as the chorus. On a creative level, the group seems to be stuck in a rut. The pressure of releasing a hit song has definitely hit them and this album seems to be ‘Closer 2.0’ – a massive shame.
The album is shallow, the vocals lack emotion and the lack of direction is disappointing. In fact, despite the hits the group have had in the past, the album puts the group in a box and, honestly, I’m not sure they will last long in this industry if they don’t do something drastic – and fast. Unfortunately, this album will go down as one of the biggest pop disappointments of 2017.
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