AKA just keeps on winning! The South African rapper announced today that he has signed a massive seven-figure deal to star as the new face of Reebok Classics. He joins the likes of hip-hop star Future, super model Gigi Hadid and rap duo Rae Sremmurd. The deal is monumental as it serves as the first of its kind in Africa where a sports brand and artist team up in such an expensive ambassadorship.
Reebok Classics embodies the brand’s fitness heritage within the lifestyle market. The heritage of Reebok Classics prides itself on authenticity and the products created are based on this legacy. The brand partners with real people that have worked hard to get where they are and intends to represent this ideal in the pursuit of their potential. This partnership offers a fresh new era for Reebok Classics, with a renewed and unpretentious style, uniquely embodied by the SupaMega himself. The lifestyle shoe brand is making an investment shift from highly paid athlete ambassador-deals to local entertainment talent.
“At Reebok Classics, our goal is to celebrate the timeless. The icons that live beyond the present. Those who stay true to themselves. It is with this in mind that we are extremely proud to welcome the undeniably influential and talented AKA to the Classics family. AKA has proven himself as a true Classic by defining himself as one of Africa’s biggest and longstanding names in the music industry. We believe that he has already stood the test of time and will continue with his meteoric rise for many years to come. We believe that AKA is, and will remain, Forever Classics,” says PJ Morilly, Brand Director of Reebok South Africa.
The partnership, however, doesn’t end there. Reebok announced that AKA’s Beam Group will take creative reign of innovative original elements of the campaigns and partnership. The move comes just weeks after AKA released his brand new collaborative album ‘Be Careful What You Wish For’ with Anatii and proves that 2017 is quickly shaping up to be the year of the SuperMega!
The Reebok Classics collection is available in selected stores nationwide and across Africa.
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