If you know anything about Roxy Burger, two things will quickly come to mind when you think of her – her bubbly personality and her passion for fashion. The TV star often takes to her blog to write about popular red carpet looks and other fashion-inspired posts (amongst others, of course). So, when E! decided to commission a local version of their hit show ‘How Do I Look?’, Roxy Burger was an easy decision when it came to locking down a host.
Based on the hit U.S. format, How Do I Look? South Africa will feature style-challenged participants from all walks of life as they each embark on the ultimate makeover journey with the help of their friends, Roxy, and her professional glam squad – including celebrity hair stylist Saadique Ryklief. E! South Africa host Katleho Sinivasan will join Roxy as the show’s style expert.
The two will be a part of each contestant’s new look and will follow their journey from the very beginning to their massive grand reveal at the end of the episode. Viewers can look forward to touching personal stories as well as lots of practical fashion, beauty and lifestyle tips.
“This is a channel I grew up watching. A channel that is the epitome of popular culture and entertainment television. A dream for anyone who loves fashion, celebrity and glamour. And I couldn’t think of a more perfect show to host than How Do I Look? South Africa,” the star said in a touching new blog post adding “I worship Jeannie Mai for crying in a fashionable, well-dressed bucket!”
The 12-part show will premiere on 17 November at 20:00 exclusively on E! (DStv 124).
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