The BTS phenomenon just won’t let up! The Korean boyband has been gaining momentum on international levels for a few months now but no one thought that the group would go on to become an international phenomenon. The group released their new album ‘Love Yourself (Her)’ this weekend and managed to top the iTunes charts of 73 territories around the world – the most for an Asian act ever! But that wasn’t the only record they broke. Lead single “DNA” reached number one on iTunes in 29 countries making the group the biggest boy band in the world right now.
The group also released the official music video for ‘DNA’ which racked up 20 million views in less than a day. The only videos to pass that milestone quicker are Taylor Swift’s “Look What You Made Me Do,” PSY’s “Gentleman,” Adele’s “Hello,” Major Lazer’s “Sua Cara” and Luis Fonsi’s “Despacito” remix featuring Justin Bieber.
“BTS’ music videos always have intense choreography, but it was even more difficult to learn all the dance moves before the shoot,” J-Hope, one of the band’s seven members said. “It may look different compared to previous videos due to complex use of computer graphics and edit styles for “DNA” video, but it took three full days to shoot. Everyone was great in learning the choreography, although there were many different moves we had to perform for the video.”
The group’s popularity is growing by the day and we’re really excited to see how their brand develops overtime.
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