This year’s MTV Europe Music Awards is just a few days away and the channel announced today that U2 will be honoured with the Global Icon Award at this year’s ceremony. The 22-time Grammy Award-winning recording artists will mark the occasion with a live EMAs performance in London’s landmark Trafalgar Square in the heart of the city on Saturday evening for MTV Presents Trafalgar Square. Part of their performance will be broadcast the following night during the live show.
Bruce Gillmer, Head of Music and Music Talent, Global Entertainment Group, Viacom commented, “U2’s impact on music, pop culture and social issues around the world has been tremendous. For over four decades and counting, they’ve entertained, influenced, and inspired fans around the globe and we’re thrilled and honored to announce that they are this year’s Global Icon. Their EMAs performance for Londoners in historic Trafalgar Square is just the beginning of the electrifying celebration of music where artists from every corner of the world will unite in this extraordinary city!”
Alex Okosi, Executive Vice President and Managing Director of Viacom International Media Networks Africa added, “We live in an age where the power of voices is crucial to our society. Artists through their music have always played a pivotal role in amplifying the voices of fans. This is a proud moment for us to celebrate an incredibly authentic Global Icon, U2, who have always embraced making the world a better place at the heart of their creativity and leadership. We hope that this award will serve as an inspiration to our youth and fellow artists on the continent and globally to embrace the power of their voices and influence to evoke passion with purpose.”
Former recipients of the Global Icon Award include Ozzy Osbourne, Eminem, Whitney Houston, Queen and Bon Jovi.
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