Aewon Wolf has quickly become one of the freshest faces in the South African hip-hop space. The singles ‘They’, ‘Wildside’ and ‘Perfect’ became massive hits and his debut album ‘Mural’ has been met with rave reviews. He’s also collaborated with pop acts like Daniel Baron and Ryki, making him a crossover star. This week, Aewon opens up about his new music, being a part of The Wolfpack and why diversity is so important to him.
You’ve been blowing up over the past few years. Where did your passion for music really begin?
My passion for music began at my dad’s club in Lesotho. I was open to a lot of music at very young age, thanks to his club, and that made me fall in love with music and performing. I’ve been hooked ever since.
You’re part of The Wolfpack – a tight-knit musical family. Why are relationships like this important for you as an artist?
I believe collaboration makes you stronger and more effective at reaching a wider audience. This type of environment is natural to me. It’s the reason I got the name ‘Wolf”.
You dropped your debut album ‘Mural’ earlier this year – an album that was four years in the making. What took so long?
Personally, I never intended to ever release an album to be honest. I planned to maybe release one, when I retire from music, but ‘Mural’ is actually a social experiment for me. In fact, ‘Mural’ is an acronym for ‘Most Under Rated Album Listen’.
Your latest single ‘Perfect’ is blowing up the airwaves. What inspired the single?
The song is just an honest look into my life and the importance of sharing our stories – no matter how alone we may feel in them. We may be surprised how many other people our stories can help and thats what I wanted to showcase here.
You’re one of many artists making waves from Durban. Why do you think the city is spawning such groundbreaking music in all genres?
I believe it’s because it’s not easy to get love and recognition when you’re from Durban. You have to work 10 times harder for that. That makes us that much more groundbreaking in our sounds – because we have to be.
You’ve worked with a variety of artists and dabbled in a variety of genres. How important is diversity to you?
Diversity is life! There is no human being who only likes one type of food or one type of movies. So why must music be limited? I enjoy drawing from different sounds to appeal to different emotions. It’s what makes us complex beings.
You’ve become a role model for so many around the country. If you could give one piece of advice to young rappers, what would it be?
Don’t be afraid to be good to people, or sharing love. There is no weakness in it and actually show strength.
Now that the album is out, what does the rest of the year have in store for you?
You have to follow my social media for that. I am @aewonwolf on everything and you will see everything I have in store. I’ve got major plans that will change the whole industry.
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