K.O. has been a force of nature in the local music industry ever since his days at Skwatta Kamp. The singer recently released his comeback single ‘No Feelings’ off his upcoming second studio album and has proved he still has a lot of fight left in him. Now, as he prepares to release the upcoming record, the star opens up about his decision to release an honest album, the brand new single and why he thinks South Africans identify with his style of hip-hop.
It’s been three years since you released your debut album. What can we expect on the follow-up record?
I took my time working on the current album. I wanted to make sure that I get the sound right and that it sounds better and different in a positive way than the previous one. You can expect me detailing the story of my life and everything that happens in the music business, family, experiences before I became K.O. and a biography of some sorts through music.
You’ve said the new album is your most honest yet. Was the album used as a form of therapy in a way?
Totally! The album allowed me to share and disclose some of the most personal issues pertaining to my life, business and the rise to who I am as a person today. I’m not only talking about the positive areas of my life but some of my lowest points as well – especially the recent issues around CashTime and where my brand stands.
‘No Feelings’ became a massive hit. Tell us a bit about what inspired this track.
This song almost sums up the album for me. There’s going to be a lot of venting and honest truths. The song shows that I’m tackling certain opinions around what you do whether good or bad and the best thing for you is to not take things personally because there is always going to be someone with an opinion.
Why do you think so any South Africans have identified with the new single?
I think people are identifying with the song is because they’re seeing one of their own dealing with issues that they are going through in their personal spheres as well. I shot scenes in the video where I speak about ageism and racism in a humorous way. There’s a scene where I wear an Afrikaans farmer outfit and that’s another shade in our rainbow nation. I want people to accept themselves and one another.
What do you think it is about your music that sets you apart from other rappers?
I am unashamedly South African in my approach towards hip-hip – a culture and sound that comes from America. Many rappers here lose their own sense of identities and come across as American wannabes. I want to make hip-hop sound distinctively South African so when someone else hears it, they can hear that this is not from America or Nigeria but it’s from South Africa. I am probably the most patriotic South African hip-hop artist.
What does the future have in store for you?
I see myself blossoming this beautiful flower that God created. The sun is about to rise again on the K.O. brand business-wise and my music is already a beacon of hope for a lot of people. I hope to be introduced to a wider audience as I push myself creatively. People are going to see me step outside my comfort zone over the next few months. I’m excited for the country to hear the new album!
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