It’s an exciting day for Spotify users across the country. Today, one year ago, the Swedish streaming giant entered the South African market and saw a huge undertaking through it’s first 365 days in service. Many users were attracted by Spotify’s depth of catalogue, 3 billion playlists and its unique personalisation features, such as Discover Weekly and Daily Mix – and it’s become one of the frontrunners in the local streaming space.
Now, Spotify has shared some incredible statistics around it’s first year of operation. On the local front, Nasty C has become the most-streamed local artist by South African music fans on the platform since it’s launch. Black Coffee was the second most-streamed local artist in South Africa, closely followed by AKA at number three. Meanwhile, Black Coffee’s Drive (with David Guetta, featuring Delilah Montagu) was the most streamed local track by South Africans since launch, followed by Collide from Lady Zamar with Fela In Versace from AKA in third spot.
Spotify can also reveal that, based on the number of streams in major cities since launch, Johannesburg was the most musical city in South Africa. Spotify also found that Friday 22nd February 2019 was the most musical day of the last 12 months, when Spotify saw the most streams by South African music fans.
When it comes to genres, pop music is unsurprisingly the number one genre on the streaming platform. However, local hip hop has also had a huge year on Spotify, with the likes of Nasty C and AKA making it onto Spotify’s top lists and playlists throughout the year.
Claudius Boller, Spotify’s Managing Director for the Middle East and Africa, said: “Our first year in South Africa has been extremely exciting and we have been thrilled by the response from music fans. Our launch in South Africa – our first African market – gave us the opportunity to offer local music fans access to a world of new music and genres, as well as giving local artists the opportunity to connect with a global audience of music fans on Spotify. We have had a fantastic first year in South Africa, and want to thank all of the artists, labels and music fans who have been on the journey with us so far. We are very excited about what the future holds.”
The top 10 local artists most streamed by South African audiences since launch in March 2018:
1. Nasty C
2. Black Coffee
6. Mlindo The Vocalist
7. Jeremy Loops
10. Prince Kaybee
The top 10 local tracks most streamed by South African audiences since launch in March 2018:
1. Drive – Black Coffee ft. David Guetta, Delilah Montagu
2. Collide – Lady Zamar
3. Fela In Versace – AKA
4. Banomoya – Busiswa, Prince Kaybee, TNS
5. AmaBlesser (feat. DJ Maphorisa) – DJ Maphorisa, Mlindo The Vocalist
6. Particula (feat. DJ Maphorisa, Nasty C, Ice Prince, Patoranking & Jidenna) – Patoranking, Nasty C, Major Lazer, Ice Prince, DJ Maphorisa, Jidenna
7. Hold Your Kite (feat. Sorana) – GoldFish, Sorana
8. Bamthathile – Sun-El Musician, Mlindo The Vocalist
9. King – Nasty C, A$AP Ferg
10. iWalk Ye Phara – Moonchild Sanelly, K.O, Zulu Mkhathini, DJ Raybel, DJ Maphorisa
Here’s to a successful second year for the music streaming platform!
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