Radio just hasn’t been the same since Poppy Ntsongwana made her 5FM exit back in 2015 and today, the presenter has announced that she is making her radio comeback as she officially joins the Mix FM family. The star will host ‘Lunch With Poppy’ every weekday from 12 – 3pm in what is the first step in a refreshed approach to programming that will see the station enhance, align and reimagine it’s on and off-air product over the next few months.
“We are moving towards a more inclusive, audience and community driven programming approach,” says GM Kudzayi Tiribabi. “Following months of research to better appreciate our listeners and our broadcast footprint, Mix 93.8 FM’s strategic impetus was shaped to match the needs of our current audience as well as build outward to attract growing numbers of listeners.” He adds that welcoming Poppy to the line-up manifests the station’s new approach. “Her popularity across all demographic groups along with an engaging on-air persona is a great match for the Mix 93.8 FM product.”
Naturally, Poppy is incredibly excited to be making her return to radio. “Life is an adventure and radio is the catalyst for my passion. I am really looking forward to joining the Mix 93.8FM family and positively contributing to the station’s vision while making lunchtime radio fun with great music, good content and the X-factor that has to date made Mix 93.8 FM such a popular choice on the airwaves.”
Meanwhile, Tiribabi says that Poppy joining the team is the first of what promises to be many changes to the radio station over the next year. “Across every aspect of the station there will be enhancements; some subtle and others really bold. But the bottom line is that over the next 12 months our plan will see Mix 93.8FM come into its own as a radio station that informs, entertains and is even more embedded in the community that it serves. It is an exciting time for us, our listeners and our commercial partners,” he says.
Poppy is also expanding her passion for sports as made her debut as a sports announcer this week and made history as the first female sports announcer appointed by Wanderers Stadium. This means she will be the official voice of the stadium this season. “You can’t help but love Poppy – she inspires, ignites and is informed of the game: she will be our asset that is for sure. Present for this seasons home games, we have contracted Poppy to be our stadium voice: a warm, friendly character whom I believe is a super signing for us – we welcome Poppy to the Central Gauteng Lions family! This is also in line with our strategy of welcoming more female audience into cricket,” says Marketing and Communications Manager for Central Gauteng Lions and Highveld Lions: Wanele Mngomezulu.
Listeners won’t have to wait long as Poppy’s first show on the station is this afternoon. We’re incredibly excited that Poppy has made her return to radio and we’re looking forward to seeing the fresh approach she brings to the station.
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