Earlier this week, DJ Fresh announced that after his scandalous sacking from Metro FM, he’s embarking on an exciting radio journey with 947. The DJ will be returning to the drive-time slot and will be taking listeners home between 15h00 and 19h00 every weeknight.
He said: “Listen, it’s been a long time coming. I think we’ve been talking, myself and Ravi Naidoo (Chief Creative Officer at 947) for probably the last 10 years. Ravi’s been courting me. And it’s weird, we met late last year. We met at the beginning of this year. We met again a couple of months ago and increasingly it seemed like it was possible for this to eventually happen or to finally happen. So that’s how we got here,” the radio DJ said in an interview shortly after his announcement.
The radio star adds that the unfortunate incident at Metro FM forced him to start reflecting on his career and looking at what the next step is. But, he’s put the incident to bed and is focused on the future. “As I said in my post, right at the end, one of the reasons I am happy of the way it turned out because I felt they were making everything punitive as opposed to how do we fix this and move forward. So for me, I felt unfair labour practice, to be honest, because if all you are doing as an employer is implementing punitive measures versus corrective measures, then nobody is winning.”
Fresh added that the amount of overwhelming support from his fans has helped him through this turbulent, yet exciting, chapter in his career. “I think, first things first, the support, to tell you the honest truth, was very overwhelming,” he says. “You kind of have an idea of the support you have but you have no idea until you really see it like this. It has literally been four weeks of almost cult-like support. I think they (SABC) were probably as surprised as I was to the social media response. As I said, I know I got supporters and fans out there, I didn’t know it was this feverish, to tell you the honest truth. It’s very humbling, it’s overwhelming and it’s nice to know.”
Now, DJ Fresh is focused on the future and is excited about returning to the drive-time show. “I was doing afternoons at 5FM. Then Gareth (Cliff) resigned and I was bulldozed into doing the breakfast show. At the time, I felt I had a good three to four years of afternoon shows to do. Even that inner voice said back then, ‘Don’t do it’. But I didn’t listen to it,” he reflected. “But I’m back in the afternoons in a Pop-40 format. The new show will be me and Mantsoe Pout. I’ve been a fan of hers since she did Ankle Tap on YFM. But there’s an opportunity to work with her and I think she’s a brilliant broadcaster.
Speaking about his brand-new show on 947, Fresh adds that “I love working with opinionated women. Working with someone like her was a no brainer. And then there is a new kid – his name is Shannon Leibach. The irony is when we did Presenter Search for SABC3, Shannon was one of the kids we eliminated. I think he was in the Top 10 or Top 5. I eliminated him from a TV show and now he is part of my radio show. So it’s come full circle.”
The ‘Fresh on 947’ show will feature a mélange of music, comedy, social commentary and skits. He added: “It’s generally a different audience to the audience at Metro FM. If anything, I’m reuniting with my 5FM afternoon drive listeners, who have since left the radio station for 947. I think, for a lot of them, I will be a familiar voice. And between 6 pm and 7 pm, we will be doing DJ mixes. Eventually, things work out is what I’m learning most. I feel much lighter and I can get my life back!”
‘Fresh on 947’ gets started on 1 August 2019.
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