As part of Barbie’s 60th anniversary this year, the popular doll brand launched a global campaign titled #MoreRoleModels which was set to honour extraordinary women around the world with a doll in their likeness. Now, as part of the campaign, South Africa’s very own singer and The Voice South Africa judge Lira has become the first African woman to be honoured with her own Barbie doll.
Lira makes history joining global women such as Japanese tennis player Naomi Osaka, British supermodel Adwoa Aboah, US actress Yara Shahidi, US filmmaker Ava DuVernay and more.
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It’s been a long day for baby girl and I. I think this counts as one of my favourite days this year! Thank you for all your love, support and congratulations – it was an historic day indeed! Thank you once again to @barbie for this honour – I’m a real African Barbie, and the very first one in the continent 🌍🙌🏾#MoreRoleModels #Barbie60 #YouCanBeAnything #MakingHERstory
Staying true to Lira’s style, the doll showcases her signature short hair, dressed in an oversized African print top created by local fashion designer Sello Medupe and oversized earrings made by a local jewellery maker.
“I’m just so very excited,” Lira says. “A real mini-me and everything she’s wearing is proudly South African.” She adds “I’m deeply honoured to be Barbie’s first African role model and am excited to align with a brand that is on a mission to show girls more diverse role models. I have always been someone who endeavours the celebration of my skin tone and natural hair, and it is amazing to see this reflected in my doll. This is an enormous gesture and affirmation that the world is celebrating Africa for who we are, and I am very grateful.”
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