Sho Madjozi is making major moves in the local entertainment space. She has won countless awards, including major SAMA and BET wins, for her debut album ‘Limpopo Champions League’ and is a staple at festival line-ups around the country thanks to her eclectic and proudly South African approach to music. But, as her profile continues to grow, the singer is using her voice for good and has recently teamed up with Stayfree to launch a Facebook chatbot designed to serve young women’s needs in menstrual health.

The chatbot, available for free on Facebook’s Messenger platform, provides information through audio clips of conversations between Sho Madjozi and a health professional; relatable illustrations and text conversations. Users can also anonymously submit their questions and comments via the chatbot which will be answered by experts who are on standby to assist.

Many South African women don’t have access to support and information, and as a result, find themselves struggling through menstruation on their own. It’s both Stayfree and Sho Madjozi’s goal to provide these young women with meaningful and engaging educational content through the channel, so that they may feel empowered in their womanhood and are encouraged to ask questions and have conversations about menstruation.

“I hope this channel will open up a space where it’s not only acceptable but where it’s cool to discuss menstruation. I wish I knew more about menstruation when I started. There was shame around it and there was the idea that I should already know what to do about it. I had to learn the hard way through a lot of confusion and ruined underwear and it’s my hope for girls out there, that as they enter into this stage, they are more prepared and more comfortable with their bodies because of the information that we’re putting out there with Stayfree” said Sho Madjozi.

Watch the video for the launch of the campaign here:

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