He’s one of the most proflic rappers in the South African hip-hop space right now and 2019 has been of Nasty C’s biggest year’s to date. His 2018 album ‘Strings & Bling’ continues to be one of the biggest local albums on streaming charts around the country and with a variety of performances, like the upcoming Rage In The City festival, Nasty C’s starpower continues to grow. We had a chat with the rapper about all things music.
You’re a massive name in the South African hip-hop space. Why do you think so many people around the country identify with your music?
I think so many people relate to my music because most of it is very relatable and wavy. So many people can attach a personal story to my music and it’s that that helps my music stick out.
Your songwriting is exceptional. What stories do you hope to tell through your music?
I want to tell own stories. I think it’s important to share my experiences, both good and bad, through my music – and that’s something that has certainly played a part in the creation of ‘Strings & Bling’.
What inspired your brand-new single ‘God Flow’?
‘God Flow’ came to life because of the beat. The beat brought its own energy and ideas out of me and was one of the songs that I created where I didn’t come with an idea or story – which makes it quite unique.
You’re performing at the upcoming Rage In The City festival. What, in your opinion, makes a fantastic live show?
There are so many different elements to this question but, for me, crowd interaction, a lot of energy and clear messaging in the songs you perform helps create the ultimate live experience for your fans.
Why do you think festivals like these are so popular around the country?
Well, they bring out the rangers and the rangers are the ones that make live shows lit. It’s because they don’t run out of energy and they stay in rage mode till the end because of the solid line-ups.
You’ve been nominated for international music awards at major ceremony’s from the likes of BET and MTV Europe Music Awards. How does it feel getting that international recognition?
It’s incredible. It feels great to know that I’m being recognized so far away from home and that the hard work that I have been putting into my music has been paying off.
What is the one piece of advice you would like to give up-and-coming rappers?
Never stop working on your craft no matter what your situation looks like. When you stop working, you stop getting better and you instantly lessen your chances of making it big while widening the chances of being stuck where you are. Keep hustling.
What does 2020 have in store for you?
I have a lot up my sleeve but you’re going to have to stick around to find out.
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