She burst onto the scene as a contestant on the hit reality show The Voice South Africa and since then, Ami Faku has gone on to release hit after hit. Her debut album ‘Imali’ shot to the top of streaming charts around the country and her collaborations with Sun-El Musician have made her into a household name. This week, we get up close and personal with the rising star as she opens up about her new music and why reality shows are still important.
Your career took flight after your appearance on The Voice South Africa. Why do you think these reality shows are still so important in the global entertainment landscape?
They are important in the sense that you get to see the reality of the entertainment industry and what’s required to stay relevant. Just understanding that it’s not only talent that gets you through is a massive lesson in itself.
You commanded attention with your appearance on Sun-El Musician’s ‘Into Ingawe’. Why do you think so many people identified with the song?
I would say so many people identified with that song because most people are fighting for something and are doing everything in their power hoping that their dreams will come true. I also emphasize on how hard work also plays a huge role in helping your dreams come true so I think people relate to the song and are able to identify that the lyrics are very realistic.
What was the biggest lesson Sun-El Musician taught you?
Sun-El taught me to never stop wanting the best for myself and to believe in my abilities. He is a humble soul even with all of his greatest achievements his still respectful to everyone and that inspires me.
What inspired your smash hit ‘Love Drunk’?
It was inspired by a previous relationship I was in where I felt unappreciated and not a priority. The person wasn’t ‘love drunk’ enough to show effort in our relationship and I was not okay with that. You either want to be in or you’re out.
You’ve just released your debut album ‘Imali’. What was the creation process like for you?
I was in such a great space emotionally. I was still finding myself creatively and letting the universe lead me into what I’m truly about now was so liberating. I had to be open minded and be as honest as possible which was scary but worthwhile. I really enjoyed creating ‘Imali’.
We love the songwriting in your tracks. What kind of messages do you hope to share through your music?
Thanks so much! I think I want to share the message that being yourself is good enough. I wouldn’t be able to create so much content and be versatile if I wasn’t true to who I am so I will always tell the stories I’ve gone through and remain true to my story. That’s what I want to inspire with my music.
You’ve just dropped ‘Regrets’, your new collaboration with Zoocci Coke Dope. What was it like working with him?
I’ve actually never met Zoocci but we were really dedicated to the song. We were on the phone back and forth over the year and it has been great working with him. He is such a sincere, talented and inspiring young man.
Now that the album is out, what does the rest of 2020 have in store for you?
I’m hoping that more doors will open for me. I am looking forward to that journey. Oh, and I can confirm that there will be new music this year!