While it’s been a minute since we’ve heard from local superstar Jeremy Loops, the pop star has been hard at work. Today, the singer has announced an exciting new record deal with Universal Music South Africa and drops his brand-new single ‘Mortal Man’ as he embarks on his third musical era.
‘Mortal Man’ serves as the lead single of Loops’ upcoming third studio album which will officially be released globally through his new licensing deal with Universal Music Group South Africa, as part of a unique global partnership with Decca Records in the United Kingdom and Polydor in Germany.
Partly inspired by a friend who struggles with addiction, ‘Mortal Man’ strips Jeremy down to acoustic guitar and signature loop pedal, his seductive voice littering a breezy melody with irresistible sunshine-soaked hooks.
As for his upcoming material, the singer has some exciting surprises on the way – including a track or two co-written by global superstar Ed Sheeran. Last year, Jeremy was invited to a private after party when Ed Sheeran played his first stadium shows in South Africa. The pair hit it off straight away. “He said I was a better loop artist than he is. Very kind, but not true!” laughs Jeremy. “He suggested we write together. I thought he was joking, but six months later I was in his studio on his Sussex estate and we wrote two absolute bangers, at least one of which will be on the album.”
Now, Jeremy’s music will be heard in more places than ever before thanks to his exciting new partnership with Universal Music. “I’m excited to partner with Universal Music in South Africa,” Jeremy says. “We’ve struck a deal where I retain ownership and ultimate control, but they bring in their years of experience, resources, and incredible team to help me take my music further. It’s the dream situation for an independent spirit like me where a major label joins a team and shares our vision.”
Listen to ‘Mortal Man’ here:
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