Multi-Platinum Singer, Songwriter & Activist Halsey, stars in global campaign to inspire and encourage others to go after what brings them pleasure. Magnum ice cream today announced its latest collaboration and boldest campaign yet with international music sensation, creative and activist, Halsey.

Magnum has always believed that a day without pleasure is a day lost and that we should all be able to pursue whatever it is that brings us happiness. A champion for creativity, Halsey has always believed that no one should be held back. Having broken down barriers across music, art and culture, she uses her voice and platform to express herself, her pleasures and beliefs. In partnership with Halsey, Magnum wants to inspire and encourage everyone to be true to themselves.

Talking about the campaign with Magnum, Halsey said: “I have always pushed myself and those around me to fearlessly express themselves, and to do what makes them genuinely happy, without fear of judgement or critique. I’m so happy to be partnered with Magnum for this campaign that pushes people to embrace their uniqueness and explore what pleasure really means to them. My hope with this campaign is that it can inspire people to proudly flaunt their individuality, because without self-expression and the amplification of unique voices there is no art, and no artists.”

As someone who takes pleasure in changing her style and uses it as a form of self-expression, the ‘Be Kind’ singer showcases different looks in this year’s stunning campaign film and bold stills.

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