El Broide has been in and around the South African entertainment industry for over five years. After a six-month internship at Heat Magazine and a three-month stint at David Gresham Records, El became the Entertainment Editor at People Magazine South Africa. There he expanded his love for the local entertainment industry. Having interviewed local celebs such as Bonang Matheba, Gareth Cliff, Unathi Msengana, Anele, Lalla Hirayama, Zuraida Jardine, Melinda Bam as well as international stars such as Oprah, Ryan Seacrest, Kelly Osbourne, Joan Rivers, Bruce, Kris & Brody Jenner, The Script, Adam Lambert, Phillip Phillips, David Guetta, Ashley Greene, Ciara, Scott, Vicky and Holly of Geordie Shore fame, Jessie J, Panic! At The Disco, Fall Out Boy, The Fray, B.o.B. and The Saturdays. Having attended many local entertainment events, El gives readers an inside look at the local entertainment industry – and it’s not always as glamorous as it seems!

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